004: Catalyst Mastermind Speaker Series Duke Greenhill

Duke Greenhill has nearly 20 years of success as a global marketer, a widely published thought leader, and an award-winning filmmaker and screenwriter. He has held senior positions at some of the world’s most respected agencies in Manhattan and Washington, DC, and he founded Greenhill+Partners, a Manhattan-based boutique consultancy specializing in brand storytelling and luxury brands. He has worked with some of the world’s most respected organizations, too, including Levi Strauss & Co. (Dockers), Chanel, Adidas, MasterCard, Red Bull, Tiffany & Co., Ritz-Carlton, Ameriprise Financial, L’Oreal, the Government of Monaco and more.

As a widely published thought leader, Duke has written numerous articles on business and marketing for The New York Times, The Telegraph (U.K.), Fast Company, Inc., Entrepreneur, the Harvard Review and others. Duke has been honored to receive numerous industry accolades and ranks his graduate Academy Award nomination chief among them. He has a BA from the University of Texas at Austin and an MFA with honors from Columbia University. But, whether Duke’s working on digital media or traditional, moving images or still, strategy or creative, he brings a priceless skill set to the table: that of a steadfast storyteller.

Three Key Points:

  1. “The human brain is hard-wired to react to certain structures that we call storytelling, beginning, middle, end.”
  2. “If a conveyance of information, and we can call that story, is authentic to the world in which the story is taking place and the person who’s telling it, then it’s compelling.”
  3. “In the context of a brand, the idea is connection. You don’t just want a customer or a supporter, you want a zealot. And that’s where you find them, when you’ve connected. Not just convinced, but connected.”

Resources Mentioned:

Pukka’s Promise by Ted Kerasote

Meditation by Osho

Daring Greatly by Brene Brown

Laudato Si by Holy Father Francis

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