EP112: The Water Squad’s Guide to Working with Creatives

Mike has been schooling us on the rules of design and creativity for six years. These rules set up every project for success by building clarity and bridging the gaps between a client’s vision and the best design/creative solution to solve the actual problem. Mike’s insight helps non creatives be better equipped and know what…

EP111: The Water Squad’s Guide to Data-Driven Communication

As entrepreneurs, we’ve learned to listen to our intuition and when something feels right Arianne says she feels it in her bones. However, intuition and gut feelings shouldn’t drive your communication strategy. Dr. Coy Callison heads the research lab at Texas Tech University’s Communication Research Center where they run a variety of experiments to test…

EP110: Innovation Inside and Out

Innovation is a buzzword beyond the water industry. We met with our innovation guru, Cristina Ahmadpour, and broke open the buzz to get to the nitty-gritty. We discussed concrete ways organizations can create cultures of innovation that result in increased deployment of innovative practices and technologies. Guess what…communication is a key component. Culture change, gaining…

EP109: The Business Case for Communications in Water

Watch the episode. Kelley and her team at Louisville Water Company are a dynamite case study in branding, public engagement, research for the sector. Get your pen/paper/note-taking app of your choice and get ready to take some notes. As fans of design thinking, Kelley’s team also demonstrates what design thinking practices look like in real…