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006: Catalyst Mastermind Speaker Series Jennifer Henderson

Jennifer Oliver Henderson is a marketing communication specialist with nearly 20 years of experience. Her professional achievements include “40 Under 40” awarded by the Fort Worth Business Press in 2008, Texas Wesleyan University’s Alumni Service Award in 2012, the Distinguished Alumni Award in 2014, Great Women of Texas in 2014, Top 20 Women to Watch in 2016 and alumni scholar of the Goldman Sachs 10,000 Small Businesses. She is also recipient of more than 100 local to international design and public relations awards. For fun, she runs Gallery 440, featuring a large collection of international modern art as well as local contemporary Texas artists.

Jennifer conveys the incredible value consistent public relations efforts has on building relationships with your community rooted in trust and transparency. We also discuss the world of art and the value art plays in evoking emotion and creating connection with our messages.

Top Takeaways:

  1. An apology, when appropriate, goes a long way. Accountability and honesty is refreshing in a day and age filled with spin, misdirection, and the misperception of perfection conveyed on social media.
  2. What someone else says about you, including reporters, is eight times more valuable than any advertisement you pay for.
  3. Make your content relevant to your audience. Tell your story but through their eyes.

Resources Mentioned:

Coverage Book

Purple Cow by Seth Godin

All Marketers Tell Stories by Seth Godin

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Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.”

Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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