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039: Catalyst2018: The ABC’s of Communication

Catalyst is more than a conference. It’s an experience meant to educate, collaborate, and invigorate water educators and communicators. Catalyst is structured around the Rogue Water ABCS of water communication: assessment, branding, content, and strategy plus our favorite subject: tribal collaboration. In this episode, we talk assessment with Dr. Rudi Thompson, director of the environmental education initiative for the City of Dallas Water Conservation. She shares with us how her program has been able to quantify savings through education. Jennifer Henderson, founder of J.O. a marketing agency and our suite neighbor in Fort Worth talks the power of branding through earned media. And we wrap up with Megan Yoo Schneider, founder of Seven Management and Consulting Inc, about brain-based learning and how we have to be strategic about how we present our content. The conferences of tomorrow don’t need to nor should look like the conferences of the past.


You can register at

Catalyst takes place June 19-21, 2019 in San Antonio, Texas on the San Antonio Riverwalk.

Due to the logistics of this unique summit, we can only accommodate up to 70 people. We have less than 50 spots left so sign up today!

Shout out to our incredible Catalyst2019 sponsors: Texas AWWA, Water Environment Association of Texas, Lower Colorado River Authority, Alliance for Water Efficiency, 120WaterAudit, and Dallas Water Conservation. If you’d like to sponsor the most ROGUE water summit around, visit the Catalyst website for more information.


This episode is powered by Rogue Water, the public communication company founded by the H2duO, Stephanie Zavala and Arianne Shipley. Rogue Water is dedicated to revolutionizing the water industry—one person, one story, one experience at a time. We are award-winning communication professionals with a decade of experience working in water utilities moving the needle forward in communication, outreach, and education to build stronger relationships between the water sector and the public it serves. These relationships serve as the foundation needed to make the necessary changes that create a sustainable water future for all. Are you ready to go Rogue?

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Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.

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