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038: Catalyst2018 Mashup: Part 2


Catalyst is more than a conference. It’s an experience meant to educate, collaborate, and invigorate water educators and communicators. Catalyst is structured around the Rogue Water A.B.C.S. of water communication: Assessment, Branding, Content, and Strategy plus the added bonus of Tribal Collaboration. In this episode, we talk a little strategy, a little branding, and some collaboration too. In EP003 with Greg Wukasch, External Affairs Manager at the San Antonio Water System, he explained why it’s so vital that we break down silos internally and rally around the truth—that first and foremost water utilities exist to serve the customer. In EP004, we spoke with Duke Greenhill, marketing guru and Chair of Advertising, Branding, and Graphic Design at Savannah College of Art and Design, about the power of branding. There are a lot of misperceptions about what branding is and isn’t but the bottom line is that branding helps build the connections between customers and the utility that are needed to move forward. Finally, in EP005, Ryan Beltran, filmmaker and founder of elequa and the Make Water project tells us his story of a filmmaker turned water innovator. Hear how he’s partnering with the San Antonio Water System’s high school program, Impact, to use his love of film, water innovation, and maker spaces to teach the next generation of water nerds how they can make a difference in the global water crisis.


Registration for Catalyst 2019 goes live at 8am CST on Jan 14, 2019. You can register at

Catalyst takes place June 19-21, 2019 in San Antonio, Texas on the San Antonio Riverwalk.

Due to the logistics of this unique summit spots are limited. We can only accommodate up to 70 people, so sign up today!

Shout out to our incredible Catalyst2019 sponsors: Texas AWWA, Water Environment Association of Texas, Lower Colorado River Authority, Alliance for Water Efficiency, 120WaterAudit, and Dallas Water Conservation. If you’d like to sponsor the most ROGUE water summit around, visit the Catalyst website for more information.


This episode is powered by Rogue Water, the public communication company founded by the H2duO, Stephanie Zavala and Arianne Shipley. Rogue Water is dedicated to revolutionizing the water industry—one person, one story, one experience at a time. We are award-winning communication professionals with a decade of experience working in water utilities moving the needle forward in communication, outreach, and education to build stronger relationships between the water sector and the public it serves. These relationships serve as the foundation needed to make the necessary changes that create a sustainable water future for all. Are you ready to go Rogue?

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