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037: Catalyst2018 Mashup: Tribal Collaboration


In early 2018, Greg Wukasch, External Affairs manager at the San Antonio Water System asked Stephanie and Arianne if they would partner with them to create a summit built for water educators and communicators by water educators and communicators.

They said yes before he finished the question. Catalyst follows the Rogue Water ABCS of water communication which are assessment, branding, content, and strategy. We believe that nailing these core basics directly impacts your ability to move the needle forward for your education programs, your communication campaigns and your organization.

At Catalyst 2018, we ended with a section called Tribal Collaboration, where we had three industry rock stars talk about the power of collaboration in our industry from a local, national, and global perspective. These are snippets from our podcast interviews with them leading up to Catalyst.

EP011: Tom Ferguson, VP of Programming at ImagineH2O, talks the incredible importance of communication to the water sector from his global and entrepreneurial perspective.

EP002 Travis Loop, Director of Communication and Outreach, Water Environment Federation, talks the importance of understanding your audience when it comes to effective communication.

EP008 Lynne Christopher, Education Coordinator, San Antonio Water System tells us about their CORE program for San Antonio ISD teachers and the ripples that program is already making. So without further ado, let’s get to the show.


Registration for Catalyst 2019 goes live on Jan 14.

Catalyst takes place June 19-21, 2019 in San Antonio, Texas on the San Antonio Riverwalk.

Due to the logistics of this unique summit spots are limited. We can only accommodate up to 70-75 people. Sign up for the Water Nerd newsletter here to be the first to register.

Shout out to our incredible Catalyst2019 sponsors: Texas AWWA, Water Environment Association of Texas, Lower Colorado River Authority, Alliance for Water Efficiency, 120WaterAudit, and Dallas Water Conservation. If you’d like to sponsor the most ROGUE water summit around, visit the Catalyst website for more information.


This episode is powered by Rogue Water, the public communication company founded by the H2duO, Stephanie Zavala and Arianne Shipley. Rogue Water is dedicated to revolutionizing the water industry—one person, one story, one experience at a time. We are award-winning communication professionals with a decade of experience working in water utilities moving the needle forward in communication, outreach, and education to build stronger relationships between the water sector and the public it serves. These relationships serve as the foundation needed to make the necessary changes that create a sustainable water future for all. Are you ready to go Rogue?

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