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013: Talking leadership, communication and branding with Blue Drop’s Alan Heymann


Alan Heymann is President of Blue Drop and the Chief Marketing Officer of DC Water. Blue Drop is the non profit arm of DC Water. Alan led the team that conceived, planned and launched Blue Drop in November 2016. At DC Water, Alan lead the utility’s effort to expand its revenue base by marketing products and services to new customers. Earlier in his career, Alan was a television reporter, producer and anchor in this native Illinois. He was previously Vice President of Communications for a large global advocacy organization and also served as Chief of External Affairs for DC Water, from 2010-2013.

Top Takeaways:

  1. Water utilities may not be competing for market share but they are competing for mind share, the attention spans of our customers.
  2. It’s important now more than ever to create leadership training for the next generation of emerging leaders.
  3. How we as communicators, both inside and outside of the utility, can work together to duplicate products, not efforts.

Book:

That’s What She Said: What Men Need to Know (and Women Need to Tell Them) About Working Together by Joanne Lipman

Sponsors:

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