004: Catalyst Mastermind Speaker Series Duke Greenhill


Duke Greenhill has nearly 20 years of success as a global marketer, a widely published thought leader, and an award-winning filmmaker and screenwriter. He has held senior positions at some of the world’s most respected agencies in Manhattan and Washington, DC, and he founded Greenhill+Partners, a Manhattan-based boutique consultancy specializing in brand storytelling and luxury brands. He has worked with some of the world’s most respected organizations, too, including Levi Strauss & Co. (Dockers), Chanel, Adidas, MasterCard, Red Bull, Tiffany & Co., Ritz-Carlton, Ameriprise Financial, L’Oreal, the Government of Monaco and more.

As a widely published thought leader, Duke has written numerous articles on business and marketing for The New York Times, The Telegraph (U.K.), Fast Company, Inc., Entrepreneur, the Harvard Review and others. Duke has been honored to receive numerous industry accolades and ranks his graduate Academy Award nomination chief among them. He has a BA from the University of Texas at Austin and an MFA with honors from Columbia University. But, whether Duke’s working on digital media or traditional, moving images or still, strategy or creative, he brings a priceless skill set to the table: that of a steadfast storyteller.

Three Key Points:

  1. “The human brain is hard-wired to react to certain structures that we call storytelling, beginning, middle, end.”
  2. “If a conveyance of information, and we can call that story, is authentic to the world in which the story is taking place and the person who’s telling it, then it’s compelling.”
  3. “In the context of a brand, the idea is connection. You don’t just want a customer or a supporter, you want a zealot. And that’s where you find them, when you’ve connected. Not just convinced, but connected.”

Resources Mentioned:

Pukka’s Promise by Ted Kerasote

Meditation by Osho

Daring Greatly by Brene Brown

Laudato Si by Holy Father Francis


Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. We give a shoutout to everyone who rates the podcast with 5 stars in future episodes.

Give us some love on Twitter by tagging us @THE_H2duO or by using the #WaterInRealLifePodcast

If you know someone you think would benefit, please spread the word by using the share buttons on this page.

Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.”


Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Leave a Comment