Travis Loop is the Director of Communication and Public Outreach for the Water Environment Federation. Professionally, he has nearly 20 years of experience in media and communications. Travis is the host of the WEF Words On Water podcast. He previously served as Director of Communications for the Office of Water at the U.S. Environmental Protection Agency and as the speechwriter and a communications manager for the Governor of Hawaii. Aloha!! Travis also worked for eight years in the media as a newspaper reporter and editor in North Carolina; Washington, D.C.; and Hawaii.
Three Key Points:
- Allowing others to tell our story adds credibility to the story we tell about ourselves.
- Whether it’s crafting the content of your messaging or in media training, keeping a laser focus on what information your audience wants to hear is key. Write for them, not for you.
- This industry can be stressful. Channel your inner duck–let it just roll off your back and just keep paddling forward.
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